What makes RIFF different from traditional sales tools?

Riff is buyer-facing, not seller-facing. Traditional sales tools help reps manage pipelines, while Riff helps buyers get instant answers. Most B2B sales technology exists to track deals, automate outreach, or manage contacts. These tools optimize the seller's workflow, but they don't solve the buyer's core problem: getting immediate answers to product questions without waiting for a sales call. Prospects fill out forms, wait for responses, and often abandon the journey when critical information isn't accessible. Riff sits on your website as an answer engine that makes product knowledge instantly available to prospects as they evaluate your software. Instead of being another tool in the sales rep's stack, it serves the buyer first. Key differences from traditional sales tools: • Riff is designed for external software buyers navigating their purchasing decision, not for managing sales team activities internally. • It handles early-stage education autonomously. While CRMs and sales engagement platforms require human intervention, Riff answers repetitive product questions at scale without bottlenecking sales reps. • It augments rather than replaces sales. Traditional tools help reps work faster, but Riff eliminates entire categories of work by handling questions that never needed human time in the first place. • It's purpose-built for the B2B buying journey. Generic chatbots treat every visitor the same, while Riff understands that B2B buyers are conducting thorough evaluations and need intelligent, contextual answers about features, integrations, and product capabilities. This approach makes sense when sales teams spend hours answering the same product questions repeatedly, critical product information is scattered across docs making self-service difficult, or prospects drop off because they can't get quick answers without scheduling a call. The fundamental insight: B2B buyers want to research autonomously before engaging sales. Riff recognizes that the best sales tool empowers buyers to move forward on their own timeline, then connects them with reps only when they're ready for high-value conversations.