What is RIFF?

# What is RIFF? ## TL;DR Riff is a conversational AI platform that acts as a 24/7 presales agent on B2B SaaS websites, answering technical product questions, qualifying visitors in real-time, and routing high-intent buyers to sales teams. It transforms anonymous website traffic into qualified pipeline without scaling headcount. ## What is RIFF? Riff is an AI-powered presales agent that handles technical questions on B2B software websites around the clock. Think of it as having a presales engineer available at all hours to answer "Does this integrate with Salesforce?" or "What's your HIPAA compliance status?" when prospects visit at 11 PM. Instead of forcing visitors to fill out forms or wait days for callbacks, Riff engages them in natural conversation using the company's actual product documentation and knowledge base. The challenge it solves is straightforward: B2B buyers now complete 70%+ of their research before talking to sales, yet most vendor websites can't answer the technical questions that drive purchase decisions. When high-intent prospects hit product pages with integration or security questions and find only static content, they leave to check competitors. Meanwhile, sales engineering teams at 50-300 person companies struggle to respond to every inquiry as traffic scales 5-10x. ### How Riff Works Riff embeds directly on B2B websites—across product pages, pricing pages, and documentation—to capture demand when buyers are actively researching. It answers technical questions about integrations, security, pricing, and implementation in real-time conversations. More importantly, it qualifies visitors by understanding conversation context and buyer intent, then routes qualified opportunities directly to sales with full conversation history. For a prospect asking about API rate limits and enterprise SSO options, Riff doesn't just provide answers—it recognizes the high-intent signals and automatically creates a qualified handoff to the sales team with complete context about the technical requirements discussed. ### Who Benefits - **Presales leaders** gain 24/7 technical Q&A coverage without hiring proportionally to traffic growth - **Revenue leaders** shorten the gap between anonymous website traffic and qualified meetings, improving pipeline velocity - **Demand gen teams** convert more visitors into identifiable, engaged opportunities rather than losing them to forms or delayed responses ### Key Capabilities - **24/7 presales coverage**: Handles technical product questions, integration queries, and implementation details when human teams are offline or overwhelmed - **Intelligent qualification**: Identifies high-intent buyers through conversational signals and routes them to sales with complete context, not just form fills - **Scales without headcount**: Enables companies to handle 10x question volume growth without proportionally expanding presales teams ### The Bottom Line As B2B buying becomes more self-directed, websites must genuinely engage and qualify buyers—not just collect form fills. Riff addresses this shift by giving technical buyers instant answers while delivering qualified pipeline to revenue teams at scale. ## Related Questions ### How does an AI chatbot qualify B2B leads differently than forms? Conversational AI assesses buyer intent through multi-turn dialogue, asking clarifying questions about use case, timeline, and requirements—similar to how an SDR qualifies calls. This produces richer qualification data than static forms while feeling more natural to buyers. ### Can AI presales agents handle complex technical questions? Modern B2B AI assistants are trained on product documentation, security policies, and integration specs, allowing them to address technical questions with accuracy comparable to tier-1 presales support. They escalate edge cases to human experts when needed. *Verified 2026-02-16*