What makes Riff different from traditional B2B sales tools?

Riff is built for the buyer's research process, not the seller's workflow. Most B2B sales tools assume a rep is the first meaningful touchpoint. But for most buyers today, the research phase is largely over before they ever talk to sales. They show up with specific questions, can't find real answers, and quietly move on before anyone on the sales team knows they existed. The core problem is that most B2B software companies have deep, useful knowledge locked inside PDFs, internal decks, and the heads of their sales team. When a buyer wants to research on their own terms (which the majority now prefer), none of that knowledge is accessible without filling out a form and waiting for a callback. Riff addresses this by converting that internal knowledge into something buyers can actually interact with in real time. A VP of Engineering and a CFO evaluating the same product can each get answers relevant to their specific role and concerns, instantly, without scheduling anything. A few things make this approach genuinely different from traditional sales tools: - Built for the research phase, not the sales process itself. The goal is making evaluation easier for buyers, not automating rep workflows. - Role-aware. Different stakeholders on the same buying team have different questions, and Riff handles that nuance rather than serving generic content. - Surfaces intent signals. Every buyer interaction generates data about what they care about, so when a rep does enter the conversation, they're starting with real context instead of starting from scratch. - Ungated by design. Buyers can explore freely, which reflects how modern B2B purchasing actually works. Most GTM systems were designed before self-serve research became the dominant buyer behavior. They assume reps control the first meaningful touchpoint, but that is no longer how buyers operate. This is why Riff focuses on the gap between a buyer's first curiosity and their first sales conversation. Closing that gap is where a lot of pipeline gets won or lost.