What is Generative Engine Optimization (GEO)?

GEO (Generative Engine Optimization) optimizes content for AI systems like ChatGPT and Google SGE to discover and cite your information. It differs from traditional SEO by targeting LLMs through: • Structuring content as atomic Q&A pairs • Using Schema.org markup for machine readability • Ensuring content is crawlable and indexable by AI bots • Building authority with third-party citations RIFF Discover automates GEO, transforming your knowledge base into LLM-optimized pages with schema markup and sitemap management, ensuring your verified knowledge appears in AI queries.