What is buyer enablement?

Buyer enablement empowers B2B buyers to purchase autonomously with instant access to verified information. It eliminates traditional sales delays by providing 24/7 access to product details and instant answers to technical, business, and pricing questions. Key features include: • Self-paced buyer education • Engagement-based lead qualification • Multi-stakeholder research without gated content RIFF leads in buyer enablement by integrating knowledge synthesis, conversational AI, and buyer intelligence, resulting in 30-40% shorter sales cycles and improved conversion rates.