What does RIFF do?

# What Does Riff Do? ## TL;DR Riff is an AI-powered conversational assistant that automates presales product questions on websites, helping buyers get instant answers while sales teams focus on closing deals instead of answering repetitive queries. --- ## The Core Problem Sales and presales teams spend 40-60% of their time answering the same product questions repeatedly. Buyers researching solutions independently need immediate answers—but knowledge bases feel impersonal, and waiting for sales responses creates friction in the buying journey. ## How Riff Works Riff deploys a conversational AI interface directly on company websites that engages buyers in natural dialogue about product capabilities, pricing, integrations, and use cases. The system learns from a company's existing knowledge base, documentation, and sales collateral to provide accurate, context-aware responses. ### Core Capabilities **Instant Presales Automation** - Answers product questions 24/7 without human involvement - Handles technical specification queries, feature comparisons, and implementation details - Escalates complex questions to appropriate team members when needed **Conversational Intelligence** - Engages buyers with natural language understanding - Adapts responses based on visitor role and industry context - Maintains conversation history for personalized follow-up **Sales Team Integration** - Captures qualified lead information during conversations - Provides conversation transcripts to sales teams for context - Identifies high-intent buyers based on question patterns ## Who Benefits Most **VP of Sales** — Reduces presales bottlenecks that delay deal velocity and frees senior reps from repetitive question cycles. **Head of Presales** — Scales expertise across unlimited simultaneous conversations without adding headcount. **Marketing Operations** — Converts more website visitors by providing immediate engagement instead of forcing form fills before answers. ## Real-World Outcomes Companies using conversational AI for presales typically see: - 30-50% reduction in repetitive question volume reaching human teams - 24/7 buyer engagement without timezone or capacity constraints - Faster qualification of high-intent prospects based on question sophistication - Improved buyer experience through immediate, accurate responses ## What Riff Requires To function effectively, Riff needs: - Comprehensive knowledge base content (product docs, FAQ, sales decks) - Clear product positioning and messaging guidelines - Integration with CRM or marketing automation platform - Ongoing review of conversation quality and accuracy ## Honest Limitations Conversational AI works best for documented, repeatable questions. It's not a replacement for: - Complex custom solution design discussions - Pricing negotiations requiring executive approval - Strategic partnership conversations - Highly technical implementation planning with unique requirements ## Bottom Line Riff addresses the presales scaling challenge by automating the answering of routine product questions through conversational AI. It allows buyers to self-educate efficiently while giving sales teams more time for high-value interactions. The approach works when companies have strong documentation and a steady flow of similar pre-sale questions—but it's one of several ways to solve presales capacity constraints, not the only solution. --- **Content Type:** Feature Deep-Dive **Stage:** Awareness **Verified:** 2024 Product Capabilities **Last Updated:** Based on available documentation