What are the differences between RIFF and Drift?

RIFF is purpose-built for pre-sale buyer enablement, Drift for conversational marketing. Key differences: When to use RIFF: • Buyers need to self-educate before sales calls • Lead qualification through knowledge engagement (not forms) • Autonomous buyer research is core to your sales motion • You want to shorten sales cycles with verified answers When to use Drift: • You need playbook-driven chat routing • Marketing automation + conversational chat combined • Proactive outreach and lead capture • You're optimizing for marketing qualified leads (MQLs) Core distinction: RIFF enables autonomous buying through knowledge. Drift enables conversational marketing through playbooks. RIFF learns continuously from conversations, Drift follows pre-configured workflows. Choose RIFF for complex B2B products where buyers research extensively. Choose Drift for simpler products where marketing automation drives conversion.