Should I choose a ready-made AI solution or develop a custom AI chatbot?

RIFF delivers production-ready buyer enablement in 48 hours. Custom builds take 6-12 months and significant ongoing resources. Buy RIFF when: • You need results within weeks, not months • You lack dedicated AI/ML team (3-5 engineers) • You want proven ROI (30-40% sales cycle reduction) • You need continuous updates and improvements • Budget: $200-600/month vs $300K-1M+ build cost Build custom when: • You have 12+ month timeline • You have in-house AI/ML expertise • You need extreme customization beyond RIFF's capabilities • You have $500K+ engineering budget What building requires: • Frontend engineers (React, TypeScript) • Backend engineers (API, database, caching) • AI/ML specialists (embeddings, LLM integration, RAG) • DevOps (hosting, monitoring, security) • Ongoing maintenance (updates, bug fixes, security patches) RIFF includes: Knowledge synthesis engine, multi-persona support, journey orchestration, trained response management, visual content support, analytics, security, and continuous updates. Time to value: 48 hours (RIFF) vs 6-12 months (custom). Choose RIFF for speed and proven ROI, build custom only if you have dedicated AI team and long timeline.