How does Riff's pricing scale with usage volume?

RIFF's pricing scales with buyer research activity across three published tiers, not with seats or message counts.

The three plans are structured around the buyer surfaces you control:

• Launch ($1,000/month): the AI Search surface. 30 monitored buyer questions per week, 30 published AI-optimized answers, 3 tracked competitors, weekly AI visibility audits.
• Growth ($3,000/month): adds your website. 50 monitored questions per week, 50 published answers, 1,000 buyer research sessions per month, 5 tracked competitors, 2 audits per week, CRM integration. This is the most popular plan.
• Enterprise (from $7,500/month): adds autonomous buyer agents. 100 monitored questions per week, 2,500 buyer research sessions per month, 10 tracked competitors, continuous monitoring with alerts, an MCP endpoint for agent queries, SSO, and dedicated support.

As buyer research volume grows, capacity scales up the tiers, and Growth customers can also add capacity through expansion packs without jumping tiers. When usage consistently exceeds Growth, Enterprise is the natural move, and RIFF reaches out before you hit limits.

A few practical notes on how the scaling works:

• Every plan has unlimited seats, so adding teammates never changes the price
• Annual billing saves roughly two months ($2,000 on Launch, $6,000 on Growth, $15,000 on Enterprise) and locks your rate for the year
• The free AI visibility audit is available at any time and acts as the trial
• Eligible startups (Series A or earlier, under $10M raised) can get discounted pricing

For teams starting out, Launch is the practical entry point: most customers see early AI visibility lift there and move to Growth within about 60 days to add the website surface.