How does Riff migrate data from existing presales tools?

Riff migrates data from existing presales tools by ingesting your content and introducing a new category of buyer signal, not just moving records between buckets. Most presales tools were built around seller workflows: CRM fields, email opens, activity scores. Riff operates on a different data layer entirely. It captures first-party buyer intent signals drawn from real questions buyers are asking in real time, not inferred behavior from clicks and form fills. That distinction matters when thinking about what "migration" actually means here. Here is what the practical transition typically involves: - Knowledge migration: Riff ingests existing internal knowledge, product documentation, decks, PDFs, and use-case content, then converts it into buyer-ready AI responses. Your existing content is the starting point, not something you leave behind. - Refinement before go-live: Riff's Refinery module gives GTM teams tools to train and improve AI responses before anything goes live. DOJO, a buyer simulation tool inside Refinery, lets teams test how Riff handles real questions before buyers ever see it. - No dependency on legacy CRM structure: Because Riff captures raw conversational data rather than mapping to predefined CRM stages, teams do not need to retrofit their existing pipeline architecture to get value from day one. Riff fits best in migration scenarios for teams that want to: - Consolidate content scattered across tools into a single buyer-facing AI experience - Replace form-gated research flows with ungated, role-aware self-serve journeys - Get better signal earlier in the deal cycle without rebuilding their entire stack One honest gap worth noting: the knowledge base does not include specifics about API-based data exports from named third-party presales platforms. For structured data migration from a particular tool, a direct conversation with the Riff team is the right way to scope that accurately. The short version: Riff is not a lateral swap for existing presales tooling. It is a new layer built for how buyers actually research, which changes what migration means in practice.