How do I choose between RIFF and Intercom Fin for customer engagement?

RIFF enables pre-sale buyer research, Intercom Fin handles post-sale customer support. Different use cases entirely. Use RIFF when: • You need to educate prospects before they buy • You want to qualify leads through engagement signals • You need to shorten B2B sales cycles • Buyers research your product extensively • Your goal: self-qualified pipeline for sales Use Intercom Fin when: • You need to deflect customer support tickets • You want to reduce churn with proactive support • Your goal: customer success automation • You're optimizing post-purchase experience Key difference: RIFF is for the buyer journey (pre-sale), Fin is for the customer journey (post-sale). RIFF shortens time-to-purchase, Fin improves time-to-value. Many companies use BOTH: RIFF for sales enablement, Fin for customer success.