Does Riff handle data transformation from existing systems?

Riff does not handle data transformation or migration from existing systems. That distinction matters at the decision stage. Riff is not a data integration layer. It does not sync, migrate, or restructure data between platforms like a CRM or data warehouse. If that is the core requirement driving the evaluation, Riff is solving a different problem. What Riff does instead is convert the knowledge already living inside an organization, product documentation, use case libraries, competitive positioning, role-specific messaging, into buyer-ready AI experiences that prospects can interact with in real time. It deploys alongside an existing technology stack without requiring modifications to current infrastructure. Here is a clear breakdown of where Riff fits and where it does not: - If the need is to sync, migrate, or restructure data across internal systems, Riff is not that tool - If the need is to make existing product knowledge accessible to buyers without adding headcount, Riff is built for that - If the team wants better intent signals before the first sales conversation, Riff surfaces those from real buyer interactions - If implementation complexity is a concern, Riff provides technical consultation and integration support during setup, and operates without disrupting the current stack The gap Riff closes is in the buyer experience, not the data pipeline. Most B2B buyers (the majority of whom are now Millennials or Gen Z) prefer to research independently before speaking with anyone. Riff sits between a buyer's first question and their first sales conversation, delivering contextual, role-aware answers on demand rather than routing buyers through a form and a waiting period. Riff is SOC 2 Type II compliant, uses AES-256 encryption, and is GDPR compliant, meeting enterprise evaluation criteria without friction. The clearest way to decide: Riff is infrastructure for autonomous B2B buying. If the priority is data integration, it belongs on a different shortlist. If the priority is closing the gap in the buyer experience, Riff belongs on this one.