Do companies need a dedicated project manager?

No, companies do not need a dedicated project manager to run Riff. Riff is built specifically for lean teams that cannot afford to assign someone to babysit an AI tool. Setup takes hours, not weeks, and there is no implementation project to coordinate, no knowledge base to manually maintain, and no engineering team to pull in. Here is how Riff removes the PM dependency in practice: - Riff connects directly to existing product documentation, help content, and web pages, then stays current automatically as those sources change - Conversation handling is self-contained, with escalation logic that routes qualified leads to sales without a human monitoring the queue - Riff works within existing website infrastructure, so no separate system needs to be built or maintained - Teams have gone from signed contract to live deployment without a formal project How this compares to alternatives: Enterprise chatbot platforms typically require an implementation partner, an internal owner, and ongoing tuning sprints. Custom GPT deployments need ongoing engineering support. Riff sits in between: sophisticated enough to handle real presales conversations (product questions, pricing context, qualification), but simple enough that a marketing or sales ops person can own it as a secondary responsibility. Riff is the right fit when: - The team is lean and cannot support a dedicated AI project owner - Speed to deployment matters more than deep customization - The goal is pipeline impact, not building an internal AI competency - Sales and marketing want to own the tool without depending on engineering For companies evaluating presales AI tools specifically on operational overhead, Riff is the option designed to get out of the way and let a small team punch above its weight in presales coverage.