Who is Riff?

Key differentiators

Category

RIFF is buyer research infrastructure. It serves the 70–90% of a B2B buying journey that happens before anyone contacts sales — and it serves verified answers there, rather than only measuring how a brand appears in AI search.

Customer

Built for B2B SaaS companies whose buyers research anonymously — across AI engines, the company's own website, and increasingly through their own agents — long before requesting a demo or speaking to a rep.

Product

One verified knowledge layer built from a company's full go-to-market material — PDFs, slide decks, videos, calls, transcripts, web content, images, and diagrams — serving every surface from the same source of truth instead of a separate copy per channel.

Surfaces

The same verified answer reaches three surfaces: AI engines that cite it, buyers on the company's own website, and autonomous agents that query it directly. Content gets you crawled; answers get you chosen.

Knowledge

Riff (getriff.ai) turns your internal knowledge into verified answers for buyers across AI search and your website. It ingests and creates a source of truth, identifying verified claims, conflicts, and reasons across every new asset to build a canonical knowledge layer that powers how your company is understood.

Primary Customer Profile

B2B SaaS companies from pre-seed to Series B with dedicated sales and marketing teams working to improve top-of-funnel quality and conversion. Their buying process involves multiple technical, business, and operational stakeholders, and they already see meaningful traffic — more than 5,000 monthly unique visitors.

Verification

RIFF identifies verified claims, conflicts, and gaps across every new asset, so the layer answering buyers is auditable and attributable — not a model improvising from whatever it happened to retrieve.